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[WEBINAR] Year End Giving for Long Term Gains

Recording & slides available - watch now!

You've been prepping your campaign, drafting your message, and warming up your audience, but what about your sustainers? They're your most loyal supporters and the backbone of your organization, so how do they fit into your #GivingTuesday plans?



Watch this FREE webinar with EveryAction's fundraising expert Michelle Shefter, and Greenpeace USA's Senior Monthly Giving Specialist, Zachary Riddle as they explore:
  • How to include sustainers in your year-end campaign
  • Outreach and communications strategies
  • Providing upsells and opportunities for increased giving
  • Sustainer acquisition around year-end


About the Speakers:
Michelle Shefter is the Product Director, Fundraising for EveryAction. She is passionate about bringing tools to clients that drive bottom line fundraising results and make fundraisers lives easier. She has over two decades of fundraising, marketing and advocacy experience in the non-profit sector. Prior to joining NGP VAN + EveryAction, Michelle was responsible for fundraising programs for several progressive non-profit advocacy organizations, including Defenders of Wildlife, Taxpayers for Common Sense, and League of Conservation Voters.


Zachary Riddle is the Senior Monthly giving Specialist at Greenpeace USA. He has worked for Greenpeace for ten years in a variety of roles related to Monthly Gift fundraising. He currently oversees the retention, upgrade, and recapture efforts of the $20+ million dollar program.



EveryAction webinars are an informal, monthly online gathering of nonprofit marketers, fundraisers, and technologists. These free, monthly webinars feature a presentation on a special topic in the nonprofit space, and are produced as a way to inform and inspire the nonprofit community. If you have any questions, please email community@everyaction.com.