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[WEBINAR] Social Media for Mathletes: The Metrics that Matter

Wednesday, September 14 @ 1:00 pM EST 


Thanks for everyone who joined us at September's webinar on how to develop a metrics-first social media framework. Missed the live presentation or want to share the presentation with a colleague? Check out the webinar recording below and follow along with the presentation slides.




We love metrics. Establishing the value of your social media presence and your hard work is all about those beautiful numbers. There are countless social media metrics you could track for your organization. But, you work at a nonprofit, so you are both too busy and too smart to analyze every little number. 

We teamed up with Amy Peyrot, Senior Consultant and Social Media Specialist at M+R and unabashed mathlete, to explore how to run a data driven social media program. 

In this webinar, we explore:

•    What metrics you should track based on your goals, which reports to pull, and how often to generate new reports
•    How different content is better at accomplishing some goals than others, with real examples
•    A holistic view of running a number conscious social media program



  • Amy_CircleFace.png

    Amy Peyrot
    Senior Consultant & 
    Social Media Specialist,

  • Marcella_BW.png

    Marcella Vitulli
    Marketing Manager,



About the Speakers:

Amy Peyrot is a Senior Consultant and Social Media Specialist at M+R. For over 5 years, Amy has worked closely with clients like Wildlife Conservation Society, Easter Seals, and the American Cancer Society to raise money, reach new supporters, and continuously innovate their digital programs. Amy did, in fact, compete in Math Olympiad during middle and high school in Baltimore, MD. Twitter: @AmyPeyrot

Marcella Vitulli is the Digital Campaigns Marketing Manager at EveryAction. She writes about trends in nonprofit technology, marketing, fundraising, and more on the EveryAction blog. Twitter: @MarcellaVitulli.



EveryAction webinars are an informal, monthly online gathering of nonprofit marketers, fundraisers, and trailblazers. These free, monthly webinars feature a presentation on a special topic in the nonprofit space, and are produced as a way to inform and inspire the nonprofit community. If you have an idea for a future webinar topic, please email community@everyaction.com.

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