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[WEBINAR] When Nonprofits and Politics Intersect

[WEBINAR] When Nonprofits and Politics Intersect

Recording & slides available - watch now!

2018 is a big election year, but what does that mean for your nonprofit?

Whether your nonprofit is on the front lines responding to political events or maintains a safe distance, there's always something to learn from political campaigns. The goal of this webinar is to answer your questions on everything politics as it relates to your nonprofit. We'll be discussing everything from:

  • How should you respond to major political events
  • What strategies used by political campaigns should be adopted by nonprofits
  • What are some red flags nonprofits should avoid when talking about politics with their supporters
  • What are some examples of nonprofits who've successfully balanced politics and their mission

About the Speakers:

Mike Liddell, GM Digital, EveryAction // Mike is a seasoned political technologist, having previously worked in the Obama Administration, where he led the award-winning relaunch of Treasury.gov. Mike also served as Director of Online Communications for the Democratic Senatorial Campaign Committee (DSCC) in the 2006 and 2008 cycles and as the Director of Online Communications for the 2004 Democratic National Convention. He got his start working on state legislative campaigns in the great state of Texas and has worked on campaigns at the congressional, statewide and presidential level.

Carla Aronsohn, Senior Digital Strategist, Revolution Messaging // Carla Aronsohn has a background in field organizing and lobbying around the country for progressive issues and candidates. Carla is the Senior Digital Strategist at Revolution Messaging, leading their rapid response Revere Suite team and working with clients like Daily Action, ACLU, MoveOn, Movement for Black Lives, Beto for Texas, Presente, and many more. She served as the lead mobile strategist for Bernie Sanders 2016 and the Digital Director of Daily Action, which uses mobile and calling tools to make civic engagement easy and effective by having one call action per day. Carla is on the board of directors and a lead organizer of WERK for Peace, an organization that holds queer & trans dance party protests, notably in front of Mike Pence and Ivanka Trump's houses.

Jane Hughes, Director, Bully Pulpit Interactive // Jane Hughes is a Director at Bully Pulpit Interactive where her background in marketing, brand development, and fundraising guides her leadership on some of the company's top political clients. Jane returned to BPI after serving as the Digital Director on Governor Maggie Hassan's successful run for United States Senate in New Hampshire. There, she ran the most successful online fundraising program for a Senate campaign in the history of ActBlue, building an email list from scratch and netting over $7 million in just 13 months. Prior to that, Jane served as the Deputy Digital Director at EMILY's List where she oversaw rebranding efforts, acquisition advertising, and email fundraising. Jane got her start at BPI working on a range of political and non-profit clients including the Democratic Senatorial Campaign Committee, McCaskill for Missouri, Elizabeth for MA, LIVESTRONG, EMILY's List, and Catholic Charities.

Taryn Rosenkranz, Founder and CEO, New Blue Interactive // Taryn Rosenkranz is a pioneer in creating successful digital political fundraising techniques and programs to reach American voters. She is the founder and chief executive officer of New Blue Interactive, which has become a powerhouse firm in less than five years, providing digital strategy services to large organizations and party committees including the Democratic Congressional Campaign Committee (DCCC) and House Majority PAC, as well as national groups like the Natural Resources Defense Council. In addition, her clients include Senators and Congressional leadership and membership, as well as Congressional challengers, mayors, and even county executive races. She has also counseled hundreds of candidates, nonprofits and companies on online strategies, grassroots fundraising and online advocacy.



EveryAction webinars are an informal, monthly online gathering of nonprofit marketers, fundraisers, and technologists. These free, monthly webinars feature a presentation on a special topic in the nonprofit space, and are produced as a way to inform and inspire the nonprofit community. If you have any questions, please email community@everyaction.com.