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[WEBINAR] 2016 Email Deliverability Study

Original research and insights. Learn how to make sure your email gets noticed.


Thanks to everyone who joined us for the live presentation of our Email Deliverability Webinar!
Did you miss it? No worries, click here for the presentation slides and follow along with the video recording below.




Did you know that a nonprofit loses an average of $7,401 due to spam every year? And, that the average spam rate increases from 7% to 10.19% during end of year campaigns. These are staggering statistics, especially since email is the cornerstone of many nonprofits' online fundraising programs. The good news is this problem is 100% fixable. Sign up for the webinar and learn how.
We'll also dive into:
  • Email data from leading national nonprofits
  • Common causes of your emails being sent to spam (and ways to prevent them)
  • Numbers on the financial impact of spam - you'll be surprised how much it's costing you
  • Best practices to help you send better emails



           Brett Schenker
Email Deliverability Specialist




With more than a dozen years managing and consulting for some of the largest issue advocacy organizations in the country, Brett Schenker is regarded as one of the industry’s leading experts on email and deliverability. Schenker has worked on everything from advising associations, nonprofits, and multi-million dollar corporations to technology solutions and email strategy. He has been a featured speaker and panelist at NTEN’s Nonprofit Technology Conference, FUSEcon, PAX, and San Diego Comic-Con. Schenker is the Email Deliverability Specialist at EveryAction, where he educates national nonprofits, associations, and labor unions on email best practices and future trends. He has helped countless organizations raise more money online by implementing his strategies for email deliverability.

Schenker’s past experience also includes work as Email Deliverability Specialist for Salsa Labs and Internet Director and Database Administrator for national and statewide campaigns, including presidential campaigns.



EveryAction webinars are an informal, monthly online gathering of nonprofit marketers, fundraisers, and trailblazers. These free, monthly webinars feature a presentation on a special topic in the nonprofit space, and are produced as a way to inform and inspire the nonprofit community. If you have an idea for a future webinar topic, please email community@everyaction.com.