Click here to view the presentation from our August Nonprofit Lab on crushing your social media strategy.
Social media is constantly evolving. It can be exhausting trying to stay ahead of the social media curve, produce great content, and engage with your audience. The key is to identify the right social medium for your nonprofit's audience and goals and curate exceptional content. At August's Nonprofit Lab, Shana Glickfield, Partner at the Beekeeper Group, walked us through how to make your social media strategy sing.
Shana is a founding Partner of Beekeeper Group, a DC-based public affairs firm, where she helps a wide array of clients with their communications and advocacy strategies, focusing on websites, social media, and mobile technology for online community building.
Prior to launching Beekeeper Group, Shana was the Online Community Director for NextGenWeb.org, the online community of USTelecom, the broadband association. Before that, she was the Director of Strategic Communications at Issue Dynamics Inc. (now Amplify Public Affairs), where she was the first employee to be a hybrid of the Public Affairs and Internet departments. Shana has also worked in-house at several national nonprofit organizations, including Public Citizen and Earthjustice.
Shana’s innovative approach to communications has been widely acclaimed, most recently as one of PRWeek’s 40 Under 40. She was the founder of renowned local blog, “The DC Concierge,” which she authored from 2006-2010. Shana presents and comments frequently on social media topics, including appearances in CNN.com, Mashable, ABC News, TIME, Politico, and Capitol Hill.
The happiest hours are those with scrumptious bites, refreshing drinks, and great conversations. We're happy to provide gourmet mac and cheese, popcorn, wine, and local beer at this event. Big thank you to our delicious partners, Popped! Republic and DC Brau, for supporting this event.
Nonprofit Lab is an informal, monthly gathering of nonprofit marketers, activists, and do-gooders. These free, monthly events feature a small talk on a special topic in the nonprofit space, followed by delicious drinks, snacks, and one-of-a-kind networking.